This may seem obvious to many founders…
What makes a decent or even great project?
- ✅ Strong team with relevant experience
- ✅ Clear utility and token design
- ✅ Some early traction or active users
- ✅ Community presence
- ✅ Capital raised, maybe even a working MVP
So why is it that top exchanges still don’t show much love?
You tick all the boxes, send over the pitch deck, maybe even have warm intros…
And still, no listing.
Here’s what’s happening behind the scenes:
Tier 1 exchanges don’t just evaluate projects—they assess signals.
One of the biggest ones? Your daily trading volume.
Not in a theoretical, “someday” way. They want to see it now—from the secondary market.
And here’s what founders often miss:
🧠 Not all volume counts.
📉 Not all exchanges are tracked.
📊 Some Tier 1s require $100K+ daily per exchange, while others look for $1M–15M+ in total reported volume.
You can be listed on three smaller CEXs and doing OK—but if none of them report data that Tier 1s recognize, it’s like you don’t exist.
We’ve seen projects spend $100K+ on listings, thinking it’s a stepping stone…
Only to realize they’ve bought visibility, not credibility.
